April 14, 2014 – 8:19 am by Genesis

With a new diet or weight loss plan filling column inches almost every week, it’s sometimes difficult to know what to believe and what to dismiss as the latest fad. This week’s papers broke the news that, following new research, high fat diets can increase a woman’s risk of developing breast cancer.

This study, which was published by the National Institute of Cancer, links dietary intake to whether participants subsequently developed breast cancer over the next 11 years. The results showed that women with the highest fat and saturated fat intake were more likely to develop breast cancer, especially the type which is linked to oestrogen levels.

Women who ate the most saturated fat – 50 g per day, which is double the recommended level – were 30 per cent more likely to develop the disease.

However, these population studies are sometimes difficult to interpret. We know that women with more fat in their diets will often be heavier and less active, which has the potential to increase breast cancer risk. Although researchers try to take these factors into account, we need to consider whether or not these other factors may account for the relationship between fat and cancer risk.

Provided you are a healthy weight and don’t consume too many calories overall, the amount of fat in your diet shouldn’t make a difference to the risk of developing breast cancer.

At Genesis, our evidence suggests women should maintain a healthy weight by controlling their calorie intake and undertaking regular exercise to have the best chance of preventing the disease.

We developed The 2-Day Diet to encourage people to make small adjustments to their lifestyles and in turn, cut their risk of developing breast cancer later in life. Through a low calorie, low carb diet two days a week and a healthy, Mediterranean-style diet during the rest of the week, followers can lose almost twice as much fat around their waist than those who are trying to follow a daily calorie-controlled diet.

Find out more about The 2-Day Diet here:

Genesis welcomes two new members of staff to the team!

March 11, 2014 – 11:26 am by Genesis

Genesis is pleased to welcome Natasha Rowson and Suzanna Dhawan to the team as two new full time members of staff.

New members of staff

Natasha right and Suzanna left

As a new fundraiser, Natasha will be working closely on community projects and helping to educate the public about Genesis and the importance of the prediction and the prevention of breast cancer.

“Hello! I would like to introduce myself as a new member of staff at Genesis! My name is Natasha Rowson and I am a Fundraiser looking to both inspire and encourage groups, individuals and businesses to support Genesis and the wonderful work that we do. I am based full time at the Nightingale Centre & Genesis Prevention Centre but you may also see me working in the community, participating in our campaigns and helping to run some of our upcoming events. I am always looking for fun and creative ideas from supporters and I am not afraid to get stuck in and gets my hands dirty!

You can contact me directly by email at and I will be happy to help to get those creative fundraising juices flowing! I am thrilled to be working for such an impactive charity and I look forward to contributing to the development of Genesis into the future.”

Suzanna, is the new Event Coordinator for Genesis and will also be working on fundraising.

“Hello! My name is Suzanna Dhawan and I am thrilled to be part of The Genesis Breast Cancer Prevention Team. May main aim is to proactively involve the Businesses, Communities and individuals of Manchester City Centre to come and join this fabulous journey helping to create a future FREE from Breast Cancer. I’ll be creating some fabulous unique offers and events by partnering up with the Bars, Restaurants and top nightlife spots in Manchester so everyone can enjoy and support all at the same time- make sure to look out for our logo when you’re next in town!

Do you think out of the box? Are you fun loving, creative and planning an event? Want to support the research that will change the future? Contact me at and come join the party!”

“Generosity consists not the sum given, but the manner in which it is bestowed”Mahatma Gandhi


March 7, 2014 – 11:15 am by Genesis

This week’s papers broke the news of new research, which states that high protein diets are as bad for the health as smoking. This damning statement is based on a study by the University of Southern California, but the results should not be taken at face value – the headline misrepresents the data in this paper.

The study is a relatively small one, based on a one-off 24 hour recall of dietary intake, which has been linked to the risk of developing diseases in the following 18 years.

The authors state that the group which consumed the lowest amount of protein had the smallest risk of dying from a major illness, including cancer. However, the study as a whole was based on only 6,000 people, and only 400 of these were in the healthy low protein group. Studies based on such small numbers can often produce unpredictable results, so in this instance we should be cautious.

The paper goes on to report that a high protein diet increases cancer risk up to the age of 65 years, but a higher protein intakes after the age of 66 actually reduces cancer risk. This doesn’t make good biological sense, and again, may be a chance finding based on small numbers.

At Genesis, we have spent 11 years researching The 2-Day-Diet. The diet itself existed in a number of forms and was carefully clinically trialled before it was published. Being overweight can increase the risk of developing breast cancer by up to 40 per cent and maintaining a healthy weight is the one of the best ways to reduce this risk. One of the most effective ways to do this is with a diet which is moderately high in protein (providing 20–25per cent of a person’s daily calorie intake), and also include healthy fats and high fibre carbohydrates.

To say that a ‘high protein diet is as bad for health as smoking’ is incredibly misleading; the harmful effects of smoking have been repeatedly and consistently shown in numerous trials, but the harmful effects of high protein diets are not backed up by other larger, higher quality studies.

A much larger Women’s Health Initiative study, showed that women with a higher protein intake had an 8 per cent fewer cancers overall and found high calorie intakes increased the risk of developing cancers, including breast cancer.

Too much of any nutrient, including protein, can cause health problems, but protein is important for weight loss, as it’s satiating and helps maintain muscle mass. In this instance, it seems that the results of a rather small study, which has not conclusively proved that high protein diets are dangerous, has been picked up by the media and sensationalised.

The 2-Day Diet has been made even easier!

January 2, 2014 – 4:49 pm by Genesis

The 2-Day Diet is the only clinically-proven 5:2 diet. It has been developed by award-winning research dietician, Dr Michelle Harvie, and internationally renowned Professor of Oncology, Tony Howell, who are both based here at the Genesis Breast Cancer Prevention Centre. Since its release in 2013, it’s taken the nation by storm; so much so that it was listed as the forth bestselling paperback manual of the year by the Sunday Times.

Following its success, we’re excited to bring you ‘The 2-Day Diet Quick and Easy Edition’. This new version of the 2013 bestselling book, which is being featured in the Daily Mail this weekend, makes long-lasting weight loss even more attainable by simplifying the science and giving dieters new tools to stay on track. It includes a progress tracker, case studies and practical advice on how to get the most out of the diet. It also contains meal plans and delicious, healthy recipes for diet and non-diet days.

Clinical trials have shown that followers of The 2-Day Diet lose more weight, almost twice as much fat and more centimetres around their waist than those on a continuous calorie-controlled diet. The diet also helps retrain the appetite, with dieters inclined to eat less, even on non-diet days. Even better, 2-Day Dieters are much more likely to keep off the weight lost, making this the perfect approach for anyone trying to lose weight permanently.

As you’re probably aware, here at Genesis, it’s our mission to create a future without breast cancer. Our experts, Dr Harvie and Professor Howell, have proved that The 2-Day Diet is not only an effective and sustainable way to lose weight, but it also has numerous health benefits associated with it, including: reducing insulin and levels of other hormones and inflammation in the body known to cause cancer.

For more information, visit: and to purchase ‘The 2-Day Diet Quick and Easy Edition’ through Amazon, click here.

Does Preventive Surgery Work?

December 18, 2013 – 3:16 pm by Genesis

Women who carry a faulty BRCA1 or BRCA2 high-risk gene have an increased risk of dying from breast and ovarian cancer. Many, including high-profile celebrities such as Angelina Jolie, choose to undergo surgery to remove their healthy breasts, ovaries or both before the disease affects them.

Genesis has recently sponsored a study by Professor Gareth Evans in Manchester, to find out how effective this surgery is. For women having preventive removal of their ovaries, their life expectancy turns out to be almost normal, in contrast to those who keep their ovaries and run the risk of ovarian cancer. Removal of their ovaries also reduces their risk of breast cancer.

The situation with double risk-reducing mastectomy is less clear cut, but again, does reduce risk of dying from breast cancer.

However, this decision is not for everyone. Genesis has also sponsored studies into regular screening with annual scans and this approach can also reduce breast cancer risk by allowing early diagnosis.

Other research into drugs to reduce risk may reduce the need for double mastectomy in the future.

There is still much work to be done and Genesis is working hard to raise the funds to allow more progress to be made.


December 12, 2013 – 4:24 pm by Genesis

Professor Tony Howell, our scientific director, has attracted quite a bit of media attention today! He is one of the three Principle Investigators in the ‘IBIS II’ trial, which tested the benefits of the drug anastrozole as a preventative breast cancer measure over 10 years, similar to the now widely-prescribed drug tamoxifen.

Later this afternoon, Tony will be interviewed on Sky News and BBC Radio Manchester live from San Antonio, Texas, where he will be presenting his findings alongside the other researchers, so tune in if you can! The Guardian has already reported on the new research, so have a read if you can’t listen in.

Professor Howell is the lead researcher in the project’s Manchester branch, where the research originated in 2002. Over 200 of those who took part in the study of 3,864 women were from Greater Manchester and were seen by Professor Howell.

The study has indicated that the drug will be effective in preventing breast cancer in women who have not yet developed the disease – particularly post-menopausal women, who have been identified as high risk. It found that anastrozole offered women greater preventative benefits than either tamoxifen or raloxifene, which are currently prescribed by the National Institute for Health and Care Excellence (NICE).

One of the biggest downsides to taking tamoxifen is that many women can experience unpleasant side effects, but IBIS II has shown that the side effects from anastrozole are relatively mild in comparison.

Professor Howell said: “The results of this trial provide us with another preventative treatment option, which has the potential to save and prolong the lives of thousands of women. In terms of our aim at Genesis, the results from IBIS II have the potential to bring us one step closer to creating a future without breast cancer.

Jack Cuzick, lead investigator, has urged NICE to act immediately and look into making the anastorzole widely available as a means for breast cancer prevention. At Genesis, we strongly support this call to action. Better preventative drugs are a key step forward in our aim to make one in 10, none in 10.


October 31, 2013 – 5:32 pm by Genesis

As Breast Cancer Awareness Month draws to a close for another year, the need for breast cancer education remains as strong as ever. Despite all the campaigning that goes on and the thousands of pink products which are sold every October, breast cancer education remains an ongoing task.

And, although resources are readily available, there are still communities of women who we endeavour to educate and encourage to attend free screenings, but who we have genuine difficulty reaching.

Many Asian communities view breast cancer as a taboo and screening attendance is much lower than the national average in areas with large groups of ethnic minorities. In 2012/13, under 67 per cent of women in Greater Manchester (which has a large Asian population) attended their breast screening appointments – compared to a national average of 73 per cent.

Reasons for disparity in screening uptake include:
• A cultural taboo which exists with regards to breast checking and cancer diagnosis
• Literature in South Asian languages is not always readily accessible
• Hospitals and GPs may not have records of their patients’ first language, so many women do not understand the letters they receive.

At Genesis we’re working hard to bridge this culture gap. We are proud to be the home of the Asian Breast Cancer Support Group, which launched at the Nightingale and Genesis Prevention Centre in October 2011 under the direction of Professor Anil Jain. Its aim is to raise greater breast cancer awareness in Asian communities throughout the UK; a cause which is of vital importance.

The group’s bi-annual meeting was held earlier this month and was another success for Genesis. Two years on from launching, the group has provided a platform for Asian women to share and talk about their breast cancer experiences as well as opportunities for these women to speak directly to medical professionals. Congratulations Professor Jain on the group’s success – long may it continue.

The Genesis team

Arbonne Supports Genesis Breast Cancer Prevention

October 28, 2013 – 5:01 pm by NikkiHoffman

Arbonne ProductsEXCITING NEWS! Genesis Breast Cancer Prevention will now benefit from sales of Arbonne Products.

For those of you who have not yet heard of Arbonne, here to introduce it, and offer more information about how Arbonne Products plans to work with Genesis Breast Cancer Prevention, is our dedicated Genesis supporter and Arbonne Independent Consultant, Linda Kelly.

“Arbonne Products is a Health & Beauty company established over 33 years ago in the US. Arbonne is a highly regarded, premium brand with a Swiss heritage. Unlike many competitors, the products are pure, healthy, vegan and formulated without gluten, synthetic chemicals and parabens. They are botanically based and inspired by nature.

My dearest friend lost her life because of breast cancer over four years ago and I’ve been a keen supporter of Genesis ever since. I joined Arbonne, not only because the products are amazing but because of my deep belief that it is just as important to use safe products on our skin, as it is to eat healthily.

There are two ways to buy:

  1. Shop online through and pay full price for your health and beauty products. Arbonne will pay Genesis £3.50 for every £10 you spend OR
  2. Join as a ‘Preferred Client’ and pay £15 registration fee. For this you will receive 20% discount for 12 months on   all purchases. Arbonne will pay Genesis £1.50 for every £10 you spend.

Whichever option you choose benefits you because you’ll be using gorgeous, clinically tested products which would also make perfect Christmas presents, whilst also helping to generate vital funds to a cause that is close to all our hearts.”

So please visit to see exactly what is on offer and work with us to make the 1 in 10 women who develop breast cancer in the UK none in 10.


October 15, 2013 – 3:54 pm by Genesis

This year, Heaton Park is set to be transformed into Manchester’s very own winter wonderland. The city’s largest ever ice skating rink will open its doors on Saturday 9 November, however, if you get your skates on and purchase your tickets now, not only will you save money, but you’ll also help prevent breast cancer!

The lovely people at Skate the Park have chosen to support Genesis Breast Cancer Prevention by donating 10 pence from every early bird ticket purchased throughout Breast Cancer Awareness Month.

Early bird tickets start from just £4.50 and are available until 31 October from From 1 November, ticket prices will start at £5.20 off-peak (Mon-Thurs before 5pm), and £6.80 at peak times.

Here at Genesis HQ, we’re getting very excited about this brand new festival experience that’s coming to Manchester! The 20 x 30metres skating rink – that will be made from real ice – will be housed-in by a specially installed marquee, covered in sparkling lights, meaning festive revellers like us will be able to skate, whatever the weather.

It’s the perfect day or evening out for families, friends and couples, with skating from Saturday 9 November – Sunday 12 January, 12pm – 10pm daily. Hot and cold drinks and snacks are available on site, as well as there being an open-air Christmas market selling trinkets, homewares and cosmetics. So there’s plenty to do in between pivoting and axel jumps..!

We look forward to seeing you on the ice!

The Genesis team


October 15, 2013 – 3:50 pm by Genesis