Holy Fit!

Lingerie brand and supporter of the Genesis Appeal Freya is launching a fantastic educational bra fitting campaign - 'Holy Fit', which has been created to educate young girls and women about the importance of wearing a correctly fitted bra and the difference it can make to their body confidence.

Visit www.theholyfit.com to find out more.

Not many women realise that owning a correctly fitted bra can not only change your entire body shape but it can boost your self confidence too.

More importantly, wearing ill-fitting bras that do not offer the correct support can cause health risks. Not only can the lack of shape severely drop confidence levels, but physically your body can suffer from back and neck pains, bad posture, scarring underneath the breast and much more.

The Holy Fit website includes a brilliant video to illustrate the campaign, which you can view by visiting www.theholyfit.com.

To celebrate the launch of the Holy Fit campaign, Freya have teamed up with fashion designer Laura Lees to design a limited edition collection of t-shirts which contains 5 designs; Hearts and Roses, Brasier, Measured Girl, Rose Girl, and Tattoo Girl.